A music and culture festival uniting New England through music, fashion, food, and sports
Founders
Whether assuming their roles as DJs, tastemakers, facilitators, or natural entertainers, brotherly DJ duo, the SuperSmashBroz (comprised of blood brothers Muyi Fre$co and Noma Nomz) are known to have had their hands in all things Boston music. Their extensive experience as dot-connectors within their hometown has greatly assisted the recent surge of energy within Boston's budding music scene, leading the SmashBroz to be named Boston DJs of the Year in 2017, 2018, and 2020. The duo's current portfolio includes work with fellow Boston artists Michael Christmas, BIA and Cousin Stizz as well as renowned acts Metro Boomin, DRAM, Nebu Kiniza, and What So Not, among others.
Mission
No Hype Fest exists to celebrate the diversity, creativity, and innovation of Boston's cultural scene by amplifying New England voices on a larger stage. Rooted in our inaugural ICA/Boston event in 2019 and our 2022 showcase at Artists for Humanity, No Hype remains committed to spotlighting the region's creative energy. Organized by and for artists, we bring together creators and audiences to honor the talent, imagination, and community that define New England's artistic landscape.
MUSIC | LIFESTYLE | FOOD | SPORTS | FASHION | COMMUNITY
Attendee Growth
500 — 2019, ICA Boston
600 — 2021, Underground Inkblock
1,300 — 2022, Artists for Humanity
1,300 — 2024, Artists for Humanity
1,300 — 2025, Harvard Square
3,000 — 2026, TBD
Audience
65% identify as BIPOC
40% college students & young professionals
80% 18 – 34 yrs old
Music & Culture
Fresh
No Hype will cater to our varied audiences by featuring the latest sounds from upcoming and tenured global artists. Amplifying new voices to keeping a pulse on the industry.
Community-Focused
We take pride in being the link between the people and the artists. At the core of our DJ-focused-event, we aim to connect our talented DJ's with the various creative attendees encouraging collaboration.
Diverse
Non-stop sounds from the top music genres our guests love from Afro Beats to Hip-Hop, R&B, Soca, Dembow and Soul.
2025 Lineup
Cash Cobain, June Freedom, Jeleel!, SuperSmashBroz & Friends
Tyler Loyal · Reem Skully · Yanna G · Isha! · Thutmose · Uche Malik · Sança · SVMBV
Live DJ Sets by: Towfu · Klopp · King Collins · Baby Indiglo
Date: Sept 6 | Time: 1–7PM | Location: 33 Church St Cambridge MA 02138 | Harvard Square
Community Impact
No Hype Weekend • YouTube x Berklee Panel • Community Events • Spin Kidz
Spin Kidz is a DJ basics workshop for students between the ages of 12–17 started by the SuperSmashBroz in 2022. Spin Kidz sets the goal of providing equity, education, and resources for children to be successful in music. The introductory course starts students off with the basics, including understanding rhythm (four-beat), beat matching, transitions, and scratching. The Spin Kidz experience introduces each student to new skills, and provides a one of a kind environment for the students to explore their interests in music.
Partnership Opportunities
We create customized partnerships that connect brands to 3,000+ culture-forward attendees through music, lifestyle, and community-driven experiences. Whether your goal is awareness, engagement, or impact — there's a lane for you.
Reach | Engage | Amplify | Empower
Cultural Partner
Align your brand with one of Boston's most culture-forward festivals celebrating music, fashion, food, and community. Cultural Partners are woven authentically into the No Hype Fest experience and narrative.
Activation Partner
Bring your brand to life through immersive, on-site activations that engage attendees directly. From branded lounges to interactive installations, Activation Partners create memorable moments that resonate beyond the festival.
Media & Visibility Partner
We create customized partnerships that connect brands to 3,500+ culture-forward attendees through music, lifestyle, and community experiences. Whether your goal is awareness, engagement, or impact — there's a lane for you.
Community Impact Partner
We create customized partnerships that connect brands to 3,500+ culture-forward attendees through music, lifestyle, and community experiences. Whether your goal is awareness, engagement, or impact — there's a lane for you.
Past Sponsors
Red Bull | New Balance | Puma | Topo Chico
